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Shiseido's $845 million acquisition of Drunk Elephant was the most buzzed-about beauty deal of 2019. Here's how the Japanese conglomerate plans to turn its new brand into a global powerhouse.
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Go big, with intention. After successfully partnering with Sephora in 2015, Drunk Elephant is now eyeing global expansion and experimenting with new retail concepts like pop-up shops in select.
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Let's see how… Shaun Rabadi's Post Exciting when a new firm takes over a more niche brand. Let's see how Drunk Elephant changes with this acquisition. Shake Shack Canada to keep an eye out for.
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Tiffany Masterson Founder and Chief Creative Officer at Drunk Elephant, LLC 3y Edited Edited
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Introduction: American skincare brand Drunk Elephant, owned by Shiseido Group, recently hosted a vibrant House of Drunk pop-up in Paris. As reported, the House of Drunk animation was attended by leading beauty media and 70 top influencers from around the world. The Paris edition was a feast for the senses, featuring a vibrant, neon-lit array of retailtainment elements that brought Drunk.
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Elephants, though, are the animal kingdom's most well-known boozers. One scientific paper describes elephant trainers rewarding animals with beer and other alcoholic beverages, with one elephant.
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Drunk Elephant: The TikTok-famous, beauty influencer and editor-loved brand has taken the clean beauty world by storm.So many of their bestselling products have become cult favorites (and not just in influencer vanity pics). And Tiffany Masterson, the mastermind founder behind the brand, has a whole lot to do with that. "I was a stay-at-home mom before I developed Drunk Elephant and I had all.
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Drunk Elephant Got the Big Fancy Exit. Now What? Shiseido's $845 million acquisition of Drunk Elephant was the most buzzed-about beauty deal of 2019. Here's how the Japanese conglomerate plans to turn its new brand into a global powerhouse. 17 February 2020 Beauty Why Shiseido Bought Drunk Elephant
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Now, let's talk about what's even more questionable - one of the brand inspirations of "Drunk Elephant.". The name "Drunk Elephant" is referring to a myth where these elephants go eat the fruit from the marula tree. Supposedly, as the fruit sits on the ground, it ferments, these elephants eat it, and they get drunk. This doesn't.
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Got it. Oct 12, 2020, 08:28am EDT. This article is more than 3 years old.. Drunk Elephant—which sold to Shiseido in 2019 for $845 million—was originally founded by Tiffany Masterson. (Today.
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Shiseido 10 TikTok Beauty Trends That Are Worth Trying Drunk Elephant is widely beloved, but it's also fallen under the digital microscope several times for its many controversies. Here's what.
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It's also among the most accessibly priced of the range. Coming a very close second is the skin-smoothing and clearing powders of the TLC framboos glycolic serum. Now that Garnier is officially.
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One of the world's most successful makeup artists, François Nars came to prominence through doing Marc Jacobs ' show, after the designer left Perry Ellis to start his own label. Nars created some of the period's most memorable makeup looks, including Anna Sui's 1992 show, in which Nars shaved off Kristen McMenamy's eyebrows.
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17 February 2020 BoF PROFESSIONAL NEW YORK, United States — Drunk Elephant founder Tiffany Masterson and her investors are very happy with the $845 million deal that saw the seven-year-old skincare brand sold to Shiseido. Some of their customers, less so: